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SERTUM

Milan | Italy | 2013

Founded as motorcycle company in 1930’s, Sertum relives in luxury objects for contemporary man: pens, travelling bags and accessories in which there is a strong attention to technology and innovative materials along the idea of prestige, heritage of the historical Moto Sertum. Therefore, the project of the logo’s redesign is based on the continuituy between past and present. A different point of view on the sign “crown” becomes the synthesis between the technological innovation and the idea of prestige.

www.sertum.it

 

 

MIAMI
SMART LAB